The purpose of the project was to create the album cover & identity for Primmo's, new album. The inspiration came out of the albums name "La Primmorosa" — We wanted to express & visualize the first love fantasy from a public bus driver of Guatemala City.

So a big part of the process & concept is the symbolism behind it: Primmo is a funk, latin & rock band, for this reason La Primmorosa is surrounded by a mix of tropical life, for which the color selection has various meanings like, imagination & passion. Now the reason for the sea shell she's holding is to symbolise music, but also to reflect she's a goddess — see, for the Pre-Colombians sea shells were the music instruments of the gods. And last but not least, the composition of all the elements together conform a Fibonacci — symbol of the begging of life, which fitted quiet perfectly also to express fertility.